[Cuelaw57]

The Iron Mark just got a refresh. Change will be seen first in web media, such as the Volvo Cars app start splash screen. Probably won’t be seen on the C40, but likely will grace the front on the XC90 BEV refresh and next gen EVs. VC is also moving away from the alpha numeric names for vehicles and will go to using names.
Volvo Changes Iron Mark

I wish VC would spend more effort on substantive projects, like working the bugs out of/delivering missing technology for the Xc40 P8, rather than superficial projects like updating the logo.

VC’s changes may part of refreshing the brand in advance of going public like sister brand Polestar. VC may have IPO market cap 4X Polestar market cap.
CNBC: Polestar strikes $20B Deal with Gore/Guggenheim Partners
Volvo Cars IPO Back on the Radar

 

[Rhughes]

Totally agree, Instead of updating the mobile app with the new branding, actually brining the advertised functionality to the app would be a much better investment.

 

[He Keith]

Honestly the Volvo logo is rather lame looking old and new. All the other brands have bene updating to more modern sleek logos. While the more importantly Volvo styling has progressed nicely from the stogy family car look to a more modern appealing look, the logo is a bit of an eye sore as large as it is glaring out on the front part of the Recharge.