Tbh it looks very similar to the Polestar 3

 

I suspect the major difference may be the EX90 will not offer a leather interior like the Polestar 3. If that is the case, the video is serving the purpose of helping the buyer view a non-leather interior as being premium. The key may be linking the materials to Scandinavian design. Although the typical EX90 buyer might be able to afford a luxury vehicle, they might also be seeking a way to stretch their buying dollars and stay within the US cap of $80,000 for an SUV to obtain the rebate. (We know the Polestar 3 leather interior will cost $5,500.00.)

 

The EX90 is a sophisticated blend of (C40 + P3). I have a feeling the pricing is going to be somewhere in the range of 60-80K with three trim options like they have with the 2023 C40 with similar upholstery (wool) options. I have a deeper feeling that the EX90 is going to be a significant EV hit in the USA market, because a ton of families own the Gasoline/Hybrid model today. It's a great lookin flagship SUV (I drove the first generation 2004 XC90 2.5T FWD for 18 years).

The Polestar brand is going to have to continue to differentiate itself because the mothership is basically rolling out an EV that is essentially gifting Polestar their safety technologies and expertise. All well and good! There is going to have to be an expansion of the Polestar service outlets and a collaboration where if the P3 is going to be full sustaining, heavy selling, Polestars MUST be serviced at Volvo dealers in cities where Polestar doesn't exist.

 

I am not a big fan of the tacked on tablet design but to be honest how else to integrate a big touch screen center display?

 

It's quite possible that the EX90 will have it "integrated" into the console. If you look closely on the given image of the EX90 console the lines wrap around the main infotainment screen

 

Not hopeful since I think it will look like this, which is what Polestar 3 looks like:

 

The official picture hints that the infotainment screen has a "solid" background.

 

In the video attached below, we see additional images of the EX90 dash and how the user interface will be constructed.
Fascinating!

 

Kinda disappointed that there won't be an ICE equipped model of the EX90. I don't see myself jumping on pure battery powered vehicles in the foreseeable future

 

LOL. It's tacked on tablet like the Polestar 3:

 

Here is an article which provides further clarification on the concept of context.

Volvo Previews New EX90 Electric SUV's Simplified Dash And Interface Design | Carscoops

I find this interesting since I expect we could see this approach used in either an OTA update or in the next refresh of the XC40/C40.

 

I like the design! - Simplistic yet Nice.

 

I am fascinated with both the concept of utilizing context to simplify controls as well as the utilization of color within the driver display to help identify times when the driver should take control of automated driving. This is the first time I have seen any automotive company take this approach.

 

Volvo:

Polestar 3:

 

Volvo EX90 Vs. Polestar 3: Electric SUV Showdown (msn.com)

 

For a laugh, zoom in on this photo (from 2024 Volvo EX90 SUV revealed as forward-looking electric flagship - Autoblog)

"Break & shift R/D to start Vehicle"

Uh, no thanks?