I am new to the forum. My ordered XC40 should be at the dealer end of week. I am having 2nd thoughts due to the cost. It is a beautiful car and I loved the drive. I just wonder if the price tag is worth it when one can buy a comparably loaded SUV, without the badge, for about $10k less. I would love to hear what folks think about their Volvo and if they think it's worth every penny - would you buy it again?